Creating a Marketing Plan for your Academic and Research Library

 
Presenters:

• Stephanie Davis-Kahl, Public Services Libraries, The Ames Library, Illinois Wesleyan University, sdaviska@iwu.edu

• Lynda Duke, Public Services Library, The Ames Library, Illinois Wesleyan University, Lduke@iwu.edu

• Toni Tucker, Assistant to the Dean of Libraries for Marketing, Milner Library, Illinois State University, ttucker@ilstu.edu

Pre-Conference Materials:

Presentation (PowerPoint; very large file!)

Key Materials:

ALA:

• @ your library Campaign for America's Libraries
• @ your library listserv

ACRL:

• Academic & Research Library Campaign
• @ your library Toolkit for Academic & Research Libraries (PDF; ACRL)
• Academic-PR listserv

Sample Marketing Plans (PDF)

• Scott Community College
• University of Florida, George A Smathers Library
• University of Nevada, Las Vegas

IWU Materials

• Parents Letter
• Admissions Library Tour Training
• Door sign [front] [back]
• Self-Guided Tour brochure
  

ISU Materials

• Parents Brochure
• Door sign
• Letter template to area businesses

Resources:

Educating Illinois

The 2003 - 2007 strategic plan for Illinois State University

LibQual

Information site for ARL's LibQual project

Beloit College Mindset List

"[I]dentifies some facts of life that distinguish this generation from those that preceded it. [...] Also an attempt to slow the onset of “hardening of the references” experienced by some faculty."

Articles, Books & Websites:

Abram, Stephen, Luther, Judy. (2004) "Born with the Chip."  Library Journal, 129:8, 34 - 38.

Broido, Ellen M. (2004) "Understanding Diversity in Millennial Students." New Directions for Student Services, no. 106, 73 - 85.

Coomes, Michael. (2004) "Understanding the Historical and Cultural Influences that Shape Generations." New Directions for Student Services, no. 106, 17 - 31.

Elliot de Saez, Eileen. (2004) Marketing Concepts for Libraries and Information Services. London: Facet Publishing.

Helmrich, Erin. (2004) "What Teens Want: What Libraries Can Learn from MTV." Young Adult Library Services, 2:2, p. 11-13.

Morrison, David A. (2004) Marketing to the Campus Crowd. Chicago: Dearborn Publishing Company.

Westbrook, Lynn. (2001) Identifying and Analyzing User Needs. New York: Neal-Schuman Publishers, Inc.

Steadley, Marianne, Gray, Chuck. (2003) "Library and Information Services Marketing." UI Current LIS Clips, available online.

Website created & maintained by Stephanie Davis-Kahl

Last updated October 11, 2004

Created September 29, 2004