Creating a Marketing Plan for your Academic and Research Library
Stephanie Davis-Kahl, Public Services Libraries, The Ames Library, Illinois Wesleyan University, firstname.lastname@example.org
Lynda Duke, Public Services Library, The Ames Library, Illinois Wesleyan University, Lduke@iwu.edu
Toni Tucker, Assistant to the Dean of Libraries for Marketing, Milner Library, Illinois State University, email@example.com
(PowerPoint; very large file!)
Sample Marketing Plans (PDF)
The 2003 - 2007 strategic plan for Illinois State University
Information site for ARL's LibQual project
Beloit College Mindset List
"[I]dentifies some facts of life that distinguish this generation from those that preceded it. [...] Also an attempt to slow the onset of “hardening of the references” experienced by some faculty."
Articles, Books & Websites:
Abram, Stephen, Luther, Judy. (2004) "Born with the Chip." Library Journal, 129:8, 34 - 38.
Broido, Ellen M. (2004) "Understanding Diversity in Millennial Students." New Directions for Student Services, no. 106, 73 - 85.
Coomes, Michael. (2004) "Understanding the Historical and Cultural Influences that Shape Generations." New Directions for Student Services, no. 106, 17 - 31.
Elliot de Saez, Eileen. (2004) Marketing Concepts for Libraries and Information Services. London: Facet Publishing.
Helmrich, Erin. (2004) "What Teens Want: What Libraries Can Learn from MTV." Young Adult Library Services, 2:2, p. 11-13.
Morrison, David A. (2004) Marketing to the Campus Crowd. Chicago: Dearborn Publishing Company.
Westbrook, Lynn. (2001) Identifying and Analyzing User Needs. New York: Neal-Schuman Publishers, Inc.
Steadley, Marianne, Gray, Chuck. (2003) "Library and Information Services Marketing." UI Current LIS Clips, available online.
Website created & maintained by Stephanie Davis-Kahl
Last updated October 11, 2004
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