Practical Design and Civic Responsibility

For three yars, Professor Sherilyn McElroy has taught a course combingin service learning, creative marketing, and design within the context of a semester long branding campaign for a community organization. The students work both in the classroom and in the community, experiencing intense team dynamics resulting in a branding campaign for their portfolios. Non-profits in the community benefit from creative, successful marketing campaigns that would otherwise be very expensive. "Not only do the students get a real-life experience in this process," said McElroy, "but I think we are also doing a service for the community".

For more information, click here.

Or contact Sherilyn McElroy, Professor of Art/Graphic Design
smcelroy@iwu.edu
309-556-3048
Ames 105

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